I’m glad that we returned to India (R2I) and have a verdict on the R2I experiment. In the summer of 2012, we are moving to America.
Why r2i didn’t work out – The important stuff
Work


Immediately after returning to India, I started and ran a web design consulting company and helped startups with their product definition, branding and design. One of these was listed as a top 10 startup to watch in India by a major publication. Another one is getting good traction with VCs. We are very proud of them. Starting and running a consulting business in India was challenging on 2 fronts:
Hiring
Finding people with the right skillsets was extremely difficult. We spent 2 hours daily looking for candidates. Mostly, they failed in having usable domain skills. We tried several permutations – hiring from other industries (print, advertising), hiring from universities directly, poaching seniors from competitors. We got a strong team together but at some point I realized that it would be increasingly harder for us to find more talented people. This was the single biggest obstacle to scaling the business and I don’t see it changing anytime soon.
Sales
We thoroughly enjoyed working with startups. Selling to and working with large and mid-sized corporates was challenging. But for all the clients, the economics didn’t work out. If you are in a similar industry, you’ll have to find better paying clients to do good work AND make the numbers work. These clients are probably not in India.
Future
I’m in the process of leaving the consulting company that I founded but I’ll continue as an adviser to some of the startup clients. These projects were special and I’d really like for them to succeed. To learn more about my work, please read my long comment at the end of this post.
Continue reading: R2I Return to India 2010 – 2012: Prashant’s conclusions

Celebrating Meenal’s 2 week old niece. Delhi, 2012.










PHOTO: Party at our place for friends of friends we’ve met after moving to Delhi and Gurgaon. July, 2011.
Anyone who returns to India after a long stint abroad needs to answer this: What will you do for work when you get to India? Continue climbing the corporate ladder? Start a business? Join politics? Inherit a cushy lifestyle? Bum?